landing page examples If you want to build strong email relationship with your subscribers, you have to know what they are interested in. This is first thing, the second thing is to meet their expectations. Although they requested your newsletter may not mean that they are competely satisified with the products you sell. At least you can always do better. What you think that they want is not as important as asking them what they want.

Create polls or a survey where you can ask your readers what they like/dislike about your newsletter, product or service. If you want to increase the response rate to your questionnaire, an option is to promise that you will provide participants with a reduced price on items from your company’s inventory or send them specially prepared reports or guides including information that will be useful and interesting to them. A Profile or Preference page is occasionally offered to subscribers/customers by some wise marketers. This method will endear the customers to you. The personal letters would satisfy them and make them feel how important they are.